Popl Pricing (2026): Full Breakdown for Teams & Individuals

Popl is a popular digital business card platform focused on personal networking and lead capture. It combines NFC sharing, QR codes, and mobile profiles with event badge scanning, enrichment, and CRM integrations.

The company serves 2.5M professionals across 90% of the Fortune 500 and partnered with G2 to launch the B2B digital business card category. They are also proud to have G2 Winter 2025 badges and recognition across top review platforms.

Impressive achievements, right? But as you are looking for the most cost-to-value solution, you are interested in the other numbers.

In this article, you will get a full breakdown of Popl digital business card pricing for 2026, including what each plan unlocks, where key limits appear, and how costs change when you move from individual use to teams and enterprise.

Read on to understand the main differences between the plans, get the exact cost numbers for different team sizes, and compare Popl Pricing with the leading competitor.

Popl Digital Business Cards Pricing Snapshot

• Popl Free (Individual): 14-day trial. One user with 1 digital card profile. Basic sharing via QR code or personal Popl link. Designed for testing core functionality before upgrading.
• Popl Pro (Individual): $7.99 per month billed monthly, or $6.40 per month with annual billing. Single-user plan. Includes up to 3 digital cards, access to all link types, business card scanner, advanced insights, and 5,000+ CRM integrations. No custom lead capture forms or AI features.
• Popl Pro+ (Individual): $14.99 per month billed monthly, or $11.99 per month with annual billing. Single-user plan. Includes all Popl Pro features, plus up to 5 digital cards, custom lead-capture forms, branded push notifications, and unlimited device management.
• Popl Teams: $5.00 per user per month billed monthly, or $4.00 per user per month with annual billing. Minimum 5 users. Includes Popl Pro+ features for every member, a central admin dashboard, company branding controls, team analytics, and user management.
• Popl Event Lead Capture: Available only by contacting Popl's sales team. Includes everything in the Popl Teams plan, plus enterprise event features such as universal badge scanning, lead enrichment (Popl AI), event campaigns, lead qualifiers, tagging, and on-floor event support.

Popl Pricing Plans & Features Overview

Popl offers a tiered pricing model with a free and two paid plans for individual users (Free, Pro, and Pro+), a Teams plan priced per user for companies deploying Popl across multiple members, and an Event Lead Capture plan available through Popl's sales team for organizations that need advanced event workflows such as badge scanning and lead enrichment.

Popl Digital Business Card Pricing Plans Comparison Table

The table below compares Popl's Free, Pro, Pro+, Teams, and Event Lead Capture plans on key features and limits:

Popl Free Plan

The Free plan is Popl's option for individual users who want to try a digital business card without committing to a paid subscription. It is designed to test how Popl works in your networking scenarios.

The Popl Free plan costs $0 and is available to a single user. Users can create one digital business card profile, manage it in Popl's mobile app, and share it via a QR code, a personal Popl link, or an NFC tap.

Notably, NFC sharing works even on the Free plan if the user purchases a Popl physical card or phone tag separately. However, the Free plan is built for one-way sharing only. When someone scans your card, Popl does not automatically capture their contact details.

Key Features:

• One digital business card profile
• QR code and personal link sharing
• Access to the Popl mobile app
• NFC sharing support with purchased Popl hardware

Limitations:

1. One card only, with no support for multiple profiles
2. No lead capture or automatic contact exchange
3. Popl branding and signup prompts are visible on shared cards
4. No CRM integrations
5. Limited customization options compared to paid plans

Best For:

• Individuals who are experimenting with digital business cards
• Casual networkers who only need to share basic contact information
• Personal use cases, such as portfolios or hobby pages
• Students or very small businesses with no budget for paid tools

The Popl Free plan works well as a low-risk entry point, but it becomes limiting as soon as users need two-way contact exchange, stronger branding control, or structured follow-up.

Popl Pro Plan (Individual)

The Popl Pro plan is a more advanced paid option for individual professionals who want their digital business card to support networking and get follow-ups actively.

The Popl Pro plan costs $7.99 per month with monthly billing, or $6.49 per month with annual billing. It is available to a single user and supports up to 3 digital business card profiles per account. Pro users can capture contact details when someone scans their QR code or taps their NFC card, turning networking into a two-way exchange. Popl branding is removed from shared cards and links, making the experience more professional.

In addition to lead capture, the Pro plan includes basic automation and analytics. Users can connect Popl to more than 5,000 apps through Zapier to automatically export contacts or trigger simple follow-ups. Basic analytics are available to track views and captured leads over time.

Key Features:

• Up to three digital business card profiles
• Two-way contact sharing with lead capture
• Removal of Popl branding from cards and links
• Automated follow-up messages
• 5,000+ integrations via Zapier
• Basic analytics on views and leads

Limitations:

1. Limited to one user with no team management
2. No custom lead capture forms or qualifiers
3. Maximum of three card profiles
4. No native CRM integrations (Zapier only)
5. No white-labeling or custom domain support

Best For:

• Solo professionals who network regularly
• Consultants, recruiters, agents, and sales reps
• Individuals managing up to three personas or brands
• Users who want light automation without a full CRM

The Popl Pro plan is a practical step up from the Free tier, removing its most restrictive limits. It delivers networking value for individuals, but users who need deeper customization, advanced lead qualification, or team control will eventually outgrow it.

Popl Pro+ Plan (Individual)

The Popl Pro+ plan is Popl's most advanced option for individual users. It is designed for power networkers who treat lead capture as a core part of their workflow and need maximum flexibility without moving to a team plan.

The Popl Pro+ plan costs $14.99 per month with monthly billing, or $11.99 per month with annual billing. It is limited to a single user and extends the Pro plan by increasing card limits and unlocking advanced lead-capture and AI features. Pro+ users can create up to 5 digital business card profiles.

The biggest upgrade over Pro is control over lead collection. Pro+ allows users to build custom lead-capture forms, so contacts can be qualified at the moment of interaction. Additionally, Pro+ supports unlimited Popl device management, allowing multiple NFC cards, badges, or accessories that can be linked to the same profile without restrictions.

Key Features:

• Up to five digital business card profiles
• Advanced lead capture with custom forms and qualifiers
• Popl AI tools for contact enrichment and scanning
• Branded push notifications for follow-ups
• Unlimited Popl device and accessory management
• Full interaction history and lifetime analytics

Limitations:

1. Single-user plan with no team or admin controls
2. No centralized branding or company templates
3. No enterprise white-labeling or custom domain setup
4. Not cost-efficient if multiple people need access
5. Event badge scanning is not included

Best For:

• Heavy networkers who collect large volumes of leads
• Consultants, founders, and sales professionals with multiple roles
• Individuals who need custom lead questions and better qualification
• Users who rely on NFC cards, badges, or multiple Popl devices
• Professionals who want AI-assisted follow-up without a team platform

The Popl Pro+ plan is ideal for a single user who wants all the individual features Popl offers. Once multiple people need access or shared branding becomes important, switching to a Teams plan is usually the more practical and cost-effective next step.

Popl Teams Plan

The Popl Teams pricing plan is a core B2B offering designed for organizations that want to manage digital business cards across multiple users centrally. It shifts Popl from an individual networking tool into a company system with admin control, shared branding, and team visibility.

Popl Teams is priced at $5 per user per month with monthly billing, or $4 per user per month with annual billing. A minimum of five users is required to start a Teams subscription. Each seat includes the full Pro+ feature set for the individual user, plus access to team and administrative functionality that is not available on individual plans.

With Teams, companies gain a central admin dashboard where cards, users, and permissions that lets them managefrom one place. Admins can create and update digital business cards, enforce consistent branding, and deactivate accounts when someone leaves the company.

Teams also unlock team analytics and lead management. Instead of isolated personal stats, managers can view aggregated performance data across the team, including leads captured and engagement levels. Leads can be tagged, reassigned, or routed to the right owner, which is especially valuable for sales teams and conference visitors who are collecting contactssimultaneously attendees.

Key Features:

• Per-user pricing with a minimum of 5 seats
• Full Pro+ feature set for every team member
• Central admin dashboard for user and card management
• Company branding and card templates
• Team and individual analytics in one dashboard
• Lead tagging, reassignment, and ownership control
• Native CRM integrations for automatic lead sync
• Unlimited standard lead capture (QR, links, NFC)

Limitations:

1. Minimum purchase of five user licenses
2. Event badge scanning is not included
3. Hardware (Popl cards, badges) must be purchased separately
4. Advanced enterprise controls require a sales plan

Best For:

• Small and mid-sized teams modernizing business cards
• Sales and marketing teams are capturing leads collaboratively
• Companies that need consistent branding across employees
• Organizations that want leads synced directly into a CRM
• Teams that need visibility into networking performance

The Popl Teams plan provides predictable per-user pricing, strong admin control, and scalable lead management. When event badge scanning becomes required, organizations typically transition to an enterprise or event-focused plan.

Popl Enterprise Pricing Model and Event Lead Capture

The Popl Event Lead Capture plan is designed for larger teams that actively participate in conferences, trade shows, and other events. At this level, Popl moves beyond standard digital business cards and focuses on structured lead collection.

Instead of fixed public pricing, Event Lead Capture is available only through Popl's sales team. Pricing is customized and typically depends on two factors: the number of users on the account and the use of event features such as badge scanning.

For teams that only need digital business cards at scale, pricing usually follows a per-user model similar to the Teams plan, with onboarding and support included. When event features are added, pricing becomes hybrid. Companies pay a per-user license and an additional usage-based fee for scanning attendee badges at events.

The Event Lead Capture plan is best suited for organizations that rely on events as a major lead source and need a centralized way to capture, qualify, and manage large volumes of contacts collected on the show floor.

Key Features:

• Custom pricing
• All Popl Teams features included
• Event Lead Capture with universal badge scanning
• Usage-based pricing for badge scans
• AI-powered lead enrichment for event contacts
• Advanced analytics for events and team performance
• Dedicated Customer Success Manager
• Enterprise onboarding and training support
• Advanced security and provisioning (SSO, SCIM)
• Optional hardware bundles for large deployments

Limitations:

1. Pricing is not publicly listed and requires contacting Popl's sales team
2. Badge scanning is billed per scan and can significantly increase the total cost
3. Hardware (Popl cards, badges) is not included by default
4. Advanced features and support depend on the negotiated agreement

Best For:

• Large sales or marketing organizations
• Event teams attending multiple conferences per year
• Enterprises that require centralized control and CRM integration at scale
• Companies that need advanced security, provisioning, and compliance support
• Organizations replacing traditional event lead retrieval tools

The Popl Enterprise plan is best approached as a custom deployment. Before committing, teams should clearly estimate expected user count and event activity, especially the volume of badge scans. Getting a detailed, itemized quote from Popl's sales team is crucial to avoid unexpected costs and to ensure the plan aligns with networking goals and budget constraints.

Main Differences Between Popl Plans

Popl plans differ most in six core areas: card limits, lead capture, branding control, integrations, team management, and event functionality.

1. Digital Business Card Limits The Free plan allows one digital card. Popl Pro increases this to three cards, and Pro+ expands it to five. Teams and Event Lead Capture plans remove strict limits, allowing organizations to manage cards at scale.
2. Lead Capture Only with Paid Plans Popl Pro offers two-way contact exchange and basic lead capture. Pro+ adds customizable lead capture forms and richer data collection. Teams give these capabilities to every member, while Event Lead Capture adds badge scanning and advanced lead collection at events.
3. Branding Control Improves with Each Upgrade Pro removes Popl branding and allows basic personalization. Pro+ adds more control, such as branded experiences and notifications. Teams enable the use of company branding rules and templates. Event Lead Capture supports enterprise event workflows.
4. Different Integration Levels Free has no integrations. Pro relies on Zapier for connecting with external tools. Pro+ introduces direct CRM syncing and more structured data flow. Teams extend integrations across the organization, ensuring all leads are centralized. Event Lead Capture supports large CRM pipelines designed for event lead volume.
5. Team Management Begins at the Teams Plan. Individual plans are standalone accounts with no admin oversight. Teams introduces an admin dashboard, user management, shared templates, and centralized analytics. Event Lead Capture builds on this with higher onboarding and support for large deployments.
6. Event Capabilities are Exclusive to Event Lead Capture. Badge scanning, lead enrichment, event campaigns, and on-floor support are not available on Free, Pro, Pro+, or standard Teams plans. These features require the Event Lead Capture plan and introduce pricing tied to event activity.

Overall, Free and Pro are designed for individual professionals. Pro+ suits power users who need stronger lead capture and customization. Teams is the turning point for companies that need control, consistency, and CRM integration. Event Lead Capture is built for organizations where conferences and in-person events are a core growth channel.

Popl Pricing by Team Size

To estimate how Popl pricing scales with team growth, we will calculate costs using only the standard Popl Teams plan, without Event Lead Capture features.

The Event plan is priced individually through sales and depends on usage (badge scans), so it is excluded from baseline calculations.

This approach shows the annual cost of Popl's core digital business card solution and helps you budget for it before adding event-specific functionality.

All estimates below are based on Popl Teams pricing of $4 per user per month with annual billing, assuming the same rate is applied across the team. For larger organizations, actual pricing may differ and should be confirmed with Popl's sales team.

These estimates illustrate how Popl’s pricing scales from smaller teams to larger enterprises. Popl's Teams plan is simple to budget for smaller groups with publicly listed rates, but organizations planning for 50+ users should engage Popl's sales team for accurate pricing, potential volume discounts, and clarification on whether event features will factor into their contract.

Is Popl Worth the Price?

For individual professionals, Popl makes sense beyond the Free plan. Pro adds two-way contact exchange and removes Popl branding, which is enough for most people who network regularly. Pro+ is only justified if you actively use its advanced features, such as custom lead forms or AI tools. For light or occasional networking, paid plans may offer more functionality than needed.

For teams, Popl's strength lies in its structure. Centralized user management, consistent branding, analytics, and CRM integration help turn business card exchanges into an organized system. At the Teams level, pricing is transparent and easy to calculate per user.

The main limitation appears when events become a core part of the workflow. Features like badge scanning and advanced event lead capture are not included in the standard Teams plan and require the Event Lead Capture setup.

This means contacting sales, receiving a custom quote, and managing usage costs that are not publicly listed. As a result, teams cannot fully predict event expenses upfront.

But what if those event features were already included in a standard team subscription, without sales calls or separate pricing layers?

To find this solution, read the next section, where I compare Popl pricing with DBC Digital Business Card pricing to show you the difference in their approaches and how DBC offers more affordable feature packs.

Pricing Comparison: Popl vs. DBC: Digital Business Card

To understand where Popl's pricing stands, it helps to compare it with DBC: Digital Business Card — a platform built around a bundled subscription model for individuals and teams. Below is a practical comparison focused on cost structure and included features.

Pricing Comparison for Individuals: DBC vs. Popl

For individual users, the main difference between Popl and DBC lies in how pricing is structured over time.

Popl offers a lower monthly entry point, which can look attractive for short-term use. DBC, on the other hand, is more expensive if paid monthly but significantly cheaper on an annual subscription.

If you plan to network professionally for a year or longer, you will generally pay less with DBC.

Pricing Comparison for Teams: Popl vs DBC

For teams, the difference is less about the base per-user price and more about what is included versus sold separately.

Popl's Teams plan is slightly cheaper on paper. However, core event features such as badge scanning and lead enrichment require the Event Lead Capture plan, which is fully custom and involves contact with a sales department. This makes it harder for teams that attend events regularly to predict the total cost.

DBC's team pricing is higher per user, but event features such as analytics and AI scanning are included in the standard subscription.

Who Should Pick Popl

Popl is a strong fit for teams that:

• Want advanced event lead capture and badge scanning
• Are comfortable engaging with sales for custom pricing
• Prefer a modular setup where event features are added separately
• Focus heavily on in-person events as a revenue channel

Popl is also suitable for individuals who prefer monthly flexibility and plan short-term usage.

Who Should Pick DBC

DBC is better suited for teams that:

• Want predictable, all-in pricing without usage-based fees
• Attend events regularly and want event features included by default
• Prefer a simpler budgeting model with fewer add-ons
• Plan to commit annually and benefit from lower long-term costs

For individuals planning long-term use, DBC's annual pricing is more cost-effective, especially when AI scanning and analytics are part of the workflow.

Final Word

Popl is a good product for individuals and teams that actively rely on offline networking. Its pricing works best when the product is used not just as a digital business card, but also as a lead-capture and follow-up tool. For solo professionals and small teams, the entry plans are easy to understand and provide high value once paid features are used.

Core team features are predictable, but advanced event lead capture requires contact with sales and introduces usage-based costs that are not publicly listed.

DBC: Digital Business Card is often a better fit for teams that plan to scale, attend events regularly, and want a more complete feature set included in one subscription.

If you are still comparing options, it is worth reviewing the DBC Digital Business Card for Companies page to see how team features and pricing are structured. You can also explore Popl Alternatives to understand how different platforms approach pricing, scalability, and event functionality.

Choosing the right solution depends less on the lowest monthly price and more on how clearly the platform fits your networking workflow over time.

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